Studies & News
In order to know at all times what the best strategy and ideal tactics are to make our customers even more successful, we conduct market research studies. Service tools help to meet daily challenges more efficiently.
These are trend studies that we prepare in-house and in cooperation with the authoritative trade media in relevant industries.
Current news from the UGW
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.