Studies & News
In order to know at all times what the best strategy and ideal tactics are to make our customers even more successful, we conduct market research studies. Service tools help to meet daily challenges more efficiently.
These are trend studies that we prepare in-house and in cooperation with the authoritative trade media in relevant industries.
Studies
Current news from the UGW
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than
WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
News
Marketing Bees visit UGW
Intensive exchange of various specialist topics on the roof terrace of the creative area 22-24 for lunch with the @marketing.bees from Wiesbaden.
Strada Marketing at ESI
We warmly welcome our new colleagues from France to ESI. Welcome to the family and thanks again for hosting us at Strada Marketing in their beautiful agency space!
World Cup 2022 – (K)ein Wintermärchen für Promotions?
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
Our distribution experts Colibri Beauty
Our distribution experts, Colibri Beauty, are now entering the B2C business for the first time. With the brand @deliseaparfum_de , a vegan, sustainable perfume made in Spain, women and men should meet a new perfume generation.
SEO Check for your website
No feeling for how well your website is found on Google & Co. We will give you one – and gladly and free of charge!
With our SEO potential analyses you will gain a good first insight into the current visibility of your website in the non-paid results of…
UGW Member of European Sales Influence
UGW AG has been a full member of the ESI network ( European Sales Influence Group) since June 2021.