POS Marketing Report 2022
A picture of the mood in the food retail Topics based on expert interviews from medialog and UGW
Unlike previous years, this report does not paint a representative picture of the mood in the German food retail sector. Instead, the POS Marketing Report “Special” 2022 highlights current topics that move the industry from an expert perspective. From September to October, 12 interviews were conducted with decision-makers in the food retail sector, each lasting 30-60 minutes, and the essence of the results was condensed into this qualitative report.
Meanwhile, the topics were as varied as usual: from VKF measures on the floor to online shopping, from the role of the FMCG industry to retail brands, and from sustainability to innovative floor space concepts. A guide with questions and statements from a total of 14 categories was used as a basis for discussion during the interviews.
The aim of this market research special is to look at cutting-edge developments and find answers for the particular challenges in the Corona crisis that all decision-makers in retail and on the industry side are currently facing. If we can contribute to enabling more effective decision-making with this study, we will have achieved this goal.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.