POS Marketing Report 2022

A picture of the mood in the food retail Topics based on expert interviews from medialog and UGW

Unlike previous years, this report does not paint a representative picture of the mood in the German food retail sector. Instead, the POS Marketing Report “Special” 2022 highlights current topics that move the industry from an expert perspective. From September to October, 12 interviews were conducted with decision-makers in the food retail sector, each lasting 30-60 minutes, and the essence of the results was condensed into this qualitative report.

Meanwhile, the topics were as varied as usual: from VKF measures on the floor to online shopping, from the role of the FMCG industry to retail brands, and from sustainability to innovative floor space concepts. A guide with questions and statements from a total of 14 categories was used as a basis for discussion during the interviews.

The aim of this market research special is to look at cutting-edge developments and find answers for the particular challenges in the Corona crisis that all decision-makers in retail and on the industry side are currently facing. If we can contribute to enabling more effective decision-making with this study, we will have achieved this goal.

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

UGW Report 2/2021

As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.

Read more

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

UGW Report 2/2021

As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.

Read more