POS Marketing Report 2022
A picture of the mood in the food retail Topics based on expert interviews from medialog and UGW
Unlike previous years, this report does not paint a representative picture of the mood in the German food retail sector. Instead, the POS Marketing Report “Special” 2022 highlights current topics that move the industry from an expert perspective. From September to October, 12 interviews were conducted with decision-makers in the food retail sector, each lasting 30-60 minutes, and the essence of the results was condensed into this qualitative report.
Meanwhile, the topics were as varied as usual: from VKF measures on the floor to online shopping, from the role of the FMCG industry to retail brands, and from sustainability to innovative floor space concepts. A guide with questions and statements from a total of 14 categories was used as a basis for discussion during the interviews.
The aim of this market research special is to look at cutting-edge developments and find answers for the particular challenges in the Corona crisis that all decision-makers in retail and on the industry side are currently facing. If we can contribute to enabling more effective decision-making with this study, we will have achieved this goal.