Welcome to the marketing experts

Owner-managed since 1995, UGW has been one of Germany’s leading marketing agencies for years. With our distinctive expertise, we cover the complete spectrum of marketing, communication and sales-relevant tasks in the marketing chain. With our holistic concepts, we not only develop the best marketing solutions, but also surprise with that decisive “little bit more” in analysis, concept and creative elaboration.

Facts & Figures

For all those who want to know more: here you can find out more about our soft skills in addition to the hard facts.

* GWA is the German Association of Communication Agencies (Gesamtverband Kommunikationsagenturen e.V.).

** ESI is an alliance of European full-service agencies for field marketing and sales

Our company structure

With UGW Communication GmbH, UGW Sales GmbH, UGW Promotion GmbH and Colibri Beauty, the UGW AG Group is ideally equipped in the areas of marketing, distribution and selling.


We are Germany’s first address for marketing topics. Our values provide us with orientation.


We master every marketing challenge and thus make a decisive contribution to our customers achieving their goals and being successful.

Memberships & Awards

“UGW has been with us on our digitalization journey for more than 5 years. With the web store designed by UGW and the comprehensive web shop support, sales have multiplied dramatically.

As a Google Certified Partner with the corresponding analysis tools, we have an SEA and SEO team at our disposal who give their all to optimize every “marketing euro”.”

Tobias Kirchhoff, Head of Marketing, TÜV Rheinland Academy

“UGW has been our sales partner from the very beginning and supports us very successfully in marketing the basic fiber optic supply in the housing and real estate industry. With a high degree of professionalism and reliability, we achieve and exceed our goals together.”

Thomas Kniephoff, Head of SME Sales, Telekom Deutschland GmbH

“The UGW Group has been supporting us very successfully for many years. As a source of ideas, sparring partner and doer.

Always committed, competent and reliable. Marketing professionals who understand our digital business model and keep fueling our strong growth curve.”

Peter Nowack, CEO Broadsoft GmbH, Cisco

“In our many years of working together, we have come to greatly appreciate the reliability, flexibility and expertise of UGW. With UGW, we have a strong, reliable partner at our side, even for tasks and requirements at very short notice. Above all, the consistently open and constructive communication enables us to implement requirements according to our ideas.”

Froneri International Limited

By using SALESTOM, we have gained significant insights thanks to the detailed analysis of our activities at the POS. At the same time, we save time on administration, which we can use effectively in sales talks.

Jan Markus Eichert, National Sales Manager Trade, Hela Gewürzwerk Hermann Laue GmbH

SALESTOM is an efficient and effective tool for our sales force. It helps us to keep an eye on the distribution, facings and secondary placements of our products in individual points of sale that we manage. A clear dashboard ensures good usability and we always have an overview of what is happening in the area so that we can react quickly. With the help of SALESTOM, we can prepare and organize our customer meetings on site more effectively.

Frank Ostmann, Head of Field Force, Capri Sun Vertriebs GmbH

ProBar is a helpful tool for us to get a quick overview of what’s happening at the POS.

Melanie Stein, Commercial Service, Henkell & Co. Sektkellerei KG

“With ProBar® we always have a comprehensive overview of new promotions in food retail.”

Marc Reinhold, Trade Marketing Manager, iglo GmbH

UGW is our agency when we think about personnel-based measures. With timely personnel concepts and customized IT applications, we can, for example, make training and deployment planning for field staff very efficient. Thanks to the UGW portal, we are also able to maintain an overview of our activities; the reports show us the status quo of the various project phases and enable us to fine-tune them.

We have been working together for many years and particularly value the friendly relationship that characterizes our collaboration.

Judith Petit, Head of Shopper Activation, Commercial Development, Nestlé Wagner GmbH

“UGW is my partner when it comes to shopper activation – everything to do with the POS and retail media. Online marketing via retailers’ websites, newsletters and social media is becoming increasingly important.

The UGW team provides customized concepts and suitable software solutions that are tailored to our various brands.”

Silke Gessner, Shopper Marketing Manager, DANONE DACH

Memberships & Awards

Member of ESI

Official Google Partner

Official Microsoft Partner

GWA Member

Ecovadis Sustainability

UGW Environmental Guidelines

What makes us different?

With our holistic concepts, we not only develop the best marketing solutions, but also surprise with that decisive “little bit more” in analysis, concept and creative elaboration. With our experienced project teams and innovative service tools, we are always able to efficiently control complex tasks and manage set goals. We pay attention to fair cooperation at eye level, transparent communication and ensure that planned KPIs are achieved in the medium and long term.