UGW Report 1/2022

Successful marketing campaigns

The year 2022 poses major challenges for market participants. In our UGW Report 01/2022 we show what is needed for successful marketing. Because one thing is clear: In such a challenging environment, marketing and sales must ensure more than ever that campaigns work effectively and that the budgets allocated to them are used efficiently.

One of the keys to the successful implementation of effective marketing initiatives is the skillful networking and orchestration of all relevant communication points with customers.

Further studies

UGW Report 2/2022

What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.

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UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

Further studies

UGW Report 2/2022

What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more