UGW Report 1/2022

Successful marketing campaigns

The year 2022 poses major challenges for market participants. In our UGW Report 01/2022 we show what is needed for successful marketing. Because one thing is clear: In such a challenging environment, marketing and sales must ensure more than ever that campaigns work effectively and that the budgets allocated to them are used efficiently.

One of the keys to the successful implementation of effective marketing initiatives is the skillful networking and orchestration of all relevant communication points with customers.

Further studies

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

UGW Report 2/2021

As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.

Read more

Further studies

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

UGW Report 2/2021

As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.

Read more