UGW Report 2/2024

Discover exciting articles from the UGW Report

Under the title “Movement in the market”, it is all about trend-setting ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to inspiring campaigns, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business

The UGW Report 02/2024 also offers you insights into:

Success factor POS: How SIGG moves the German retail trade
More rotation in-store: brand activation for Volvic
XXL trend as a sales turbo in food retail: brands focus on plus sizes
Digital media as a success factor: Inspire with moving images
Nordic@POS: How Fjällräven is driving the market forward
Little Moon’s pop-up: Dynamic appearance on the French market
New Sopro campus: relocation with moving communication
Get to the train quickly: Clever guidance systems by UGW
Moving moments: UGW wins Best Retail Cases Award 2024
Sustainably certified: UGW AG among the top 35% worldwide

Further studies & news

UGW Report 2/2022

What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Further studies & news

UGW Report 2/2024

The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!