UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS? One way to do this is with an appealing, high-quality shop-in-shop system: visual communication tools and an emotional brand world activate shoppers to convince themselves of the quality and sustainability of the merchandise during initial purchases.

In addition, we provide valuable tips for the professional use of an often underestimated in-store medium: A checklist for practitioners summarizes what is important for POS radio.

Our articles on brand anniversaries present the promotion mechanisms and communication campaigns with which the BRAUN and MILUPA brands celebrated their centenaries (not only) at the POS.

Closer to the shopper than before is the UGW subsidiary Colibri Beauty GmbH. With the vegan and sustainable eau de parfum DELISEA, the distribution team is marketing a brand directly to end customers for the first time.

With a tailor-made software for sales management, the proven recording and analysis tool “SALESTOM” is more closely oriented to the professional shopper and his requirements than is possible with common off-the-shelf solutions.

We are happy to support you with our highly qualified team and industry-specific expertise in all strategic developments, visual design, communicative storytelling and personnel-supported implementation.