UGW Report 3/2021

Closer to the shopper

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS? One way to do this is with an appealing, high-quality shop-in-shop system: visual communication tools and an emotional brand world activate shoppers to convince themselves of the quality and sustainability of the merchandise during initial purchases.

In addition, we provide valuable tips for the professional use of an often underestimated in-store medium: A checklist for practitioners summarizes what is important for POS radio.

Our articles on brand anniversaries present the promotion mechanisms and communication campaigns with which the BRAUN and MILUPA brands celebrated their centenaries (not only) at the POS.

Closer to the shopper than before is the UGW subsidiary Colibri Beauty GmbH. With the vegan and sustainable eau de parfum DELISEA, the distribution team is marketing a brand directly to end customers for the first time.

With a tailor-made software for sales management, the proven recording and analysis tool “SALESTOM” is more closely oriented to the professional shopper and his requirements than is possible with common off-the-shelf solutions.

We are happy to support you with our highly qualified team and industry-specific expertise in all strategic developments, visual design, communicative storytelling and personnel-supported implementation.

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 2/2021

As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.

Read more

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 2/2021

As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.

Read more