POS Marketing Report 2023
The POS Marketing Report 2023 was created in a time of multiple crises.
Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than ever for predictability, stability and orientation with regard to their household spending.
The interviews for the present study were therefore – as two years ago – again conducted under very special circumstances. In addition to the usual questions on customer behavior along the shopper journey, crisis-related behavior was also specifically queried in numerous subject areas. Thus, the study not only continues the time series of comparative results of established question sets, it also sheds light on significant changes in purchasing behavior.
The new POS Marketing Report 2023 comprises 202 pages and can be ordered for €499 at:
More studies & news
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
Marketing Bees visit UGW
Intensive exchange of various specialist topics on the roof terrace of the creative area 22-24 for lunch with the @marketing.bees from Wiesbaden.
More studies & news
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.