POS Marketing Report 2021

Up-to-date knowledge about POS marketing

The Corona pandemic has changed private and public life and does not stop at the sliding and revolving doors of grocery stores and drugstores. Shopping behavior along the shopper journey in German food retailing (LEH) has changed significantly in recent months. The latest trends and developments are documented in the current POS Marketing Report 2021, which the agency group UGW conducted in cooperation with the mobile crowdsourcing company POSpulse and the trade magazine RUNDSCHAU for the food trade. The new POS Marketing Report 2021.

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

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UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more