POS Marketing Report 2021
Up-to-date knowledge about POS marketing
The Corona pandemic has changed private and public life and does not stop at the sliding and revolving doors of grocery stores and drugstores. Shopping behavior along the shopper journey in German food retailing (LEH) has changed significantly in recent months. The latest trends and developments are documented in the current POS Marketing Report 2021, which the agency group UGW conducted in cooperation with the mobile crowdsourcing company POSpulse and the trade magazine RUNDSCHAU for the food trade.
Note: This report is no longer available. You can obtain the current report here.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.