POS Marketing Report 2021
Up-to-date knowledge about POS marketing
The Corona pandemic has changed private and public life and does not stop at the sliding and revolving doors of grocery stores and drugstores. Shopping behavior along the shopper journey in German food retailing (LEH) has changed significantly in recent months. The latest trends and developments are documented in the current POS Marketing Report 2021, which the agency group UGW conducted in cooperation with the mobile crowdsourcing company POSpulse and the trade magazine RUNDSCHAU for the food trade. The new POS Marketing Report 2021.