UGW Report 1/2020 - Corona Express

Changes and effects in trade and industry before and after the "new normal"

Numerous topics pick up on current trends, which have been reinforced by the accompanying effects of the Corona crisis or have developed again completely. We discussed how retailers and the branded goods industry are responding to the challenges with a view to marketing during and after the Corona crisis in a digital round table discussion in cooperation with RUNDSCHAU for the food trade.

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more