UGW Report 1/2020 - Corona Express
Changes and effects in trade and industry before and after the "new normal"
Numerous topics pick up on current trends, which have been reinforced by the accompanying effects of the Corona crisis or have developed again completely. We discussed how retailers and the branded goods industry are responding to the challenges with a view to marketing during and after the Corona crisis in a digital round table discussion in cooperation with RUNDSCHAU for the food trade.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
UGW Report 1/2024
The current UGW Report 2024 is
published.
AI applications support marketing in a wide variety of ways. Against this backdrop, the new UGW Report is dedicated to current developments in this exciting sector. Numerous examples show how ChatGPT, Midjourney & Co. can expand, support and improve agency services.
POS Marketing Report 2023
Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than ever for predictability, stability and orientation with regard to their household spending.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
UGW Report 1/2024
The current UGW Report 2024 is
published.
AI applications support marketing in a wide variety of ways. Against this backdrop, the new UGW Report is dedicated to current developments in this exciting sector. Numerous examples show how ChatGPT, Midjourney & Co. can expand, support and improve agency services.
POS Marketing Report 2023
Corona, the Ukraine war and the resulting supply bottlenecks and price increases place high demands on the resilience of market participants. Retailers and brands are encountering unsettled consumers who are looking more than ever for predictability, stability and orientation with regard to their household spending.