World Cup 2022 - (K)ein Wintermärchen für Promotions?
Representative shopper study
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
Those who answer this question in the affirmative must be prepared for a tough duel with Santa Claus, who will defend his traditional placements in the run-up to Christmas by cleverly covering the surfaces – or make common cause with him.
Against this backdrop, POSpulse and UGW surveyed a representative sample of more than 1,000 buyers in the German food retail sector on their opinions and attitudes towards the 2022 World Cup.
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WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
More studies & news
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.