World Cup 2022 - (K)ein Wintermärchen für Promotions?
Representative shopper study
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
Those who answer this question in the affirmative must be prepared for a tough duel with Santa Claus, who will defend his traditional placements in the run-up to Christmas by cleverly covering the surfaces – or make common cause with him.
Against this backdrop, POSpulse and UGW surveyed a representative sample of more than 1,000 buyers in the German food retail sector on their opinions and attitudes towards the 2022 World Cup.
More studies & news
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
Marketing Bees visit UGW
Intensive exchange of various specialist topics on the roof terrace of the creative area 22-24 for lunch with the @marketing.bees from Wiesbaden.
More studies & news
UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
WM 2022 – A WINTER FAIRY TALE? Update
One topic that is currently occupying brand owners and retailers intensively is the question of whether the 2022 World Cup in Qatar is a suitable marketing event for the pre-Christmas period, given the controversial political debate about money, power and monarchy.
Marketing Bees visit UGW
Intensive exchange of various specialist topics on the roof terrace of the creative area 22-24 for lunch with the @marketing.bees from Wiesbaden.