The European Sales Influence Group

The European Sales Influence Group (ESI) is an association of more than 20 full service POS agencies. For many internationally operating groups, the agency network is the contact for the coordination of cross-border marketing activities.

Due to its ability to understand holistic strategies in specific markets and channels – ESI advises, supports and accompanies its clients in their growth strategy and international development. It offers pan-European field marketing services, implemented by local experts with in-depth “on-the-ground” knowledge and experience to ensure consistent and effective service delivery.

As the lead organization, it is responsible for coordinating, managing and controlling the entire service implementation.

All agencies involved in the project use a powerful, higher-level communication system and reporting tool.

The ESI provides services throughout Europe.

Together with our new network of Preferred Partners, the ESI is able to cover up to 35 countries across Europe!

Customers include P&G, Disney, adidas, Levi’s, Bayer, Hasbro, Santander, RedBull, and others.

UGW is the exclusive partner for the DACH region.

Core services of the network are:

Brand activation

• Product demonstrations and samplings

Merchandising

• POS optimization, installations and maintenance

Training

• Retail and field service training and development

Sales promotion

• Active sellout support

Field Service

• Active sell-in support and relationship management with retailers

Logistics

• Warehousing, packaging and transport

More at: esi-partners.com