UGW Report 1/2021 - Effective Marketing in the New Normal

Latest trends in the POS Marketing Report 2021 by UGW, POSpulse and RUNDSCHAU for the food trade

The Corona pandemic still dominates many aspects of our daily lives.

Get inspired by the latest digital trends and tools that can help you achieve your communication goals or optimize sales processes in different ways. For example, brands are using augmented reality apps such as Snoopstar to create interactive experiences, making the advertising content of once static print products such as newspaper ads or flyers more versatile and even more relevant to shoppers.

The challenges but also the opportunities that this situation in the marketing world, which is characterized by restrictions, inevitably plays a role in some of the articles in our current UGW REPORT 01/2021.

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more

Further studies

UGW Report 1/2022

UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022

Read more

UGW Report 3/2021

“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.

Read more