UGW Report 1/2021 - Effective Marketing in the New Normal
Latest trends in the POS Marketing Report 2021 by UGW, POSpulse and RUNDSCHAU for the food trade
The Corona pandemic still dominates many aspects of our daily lives.
Get inspired by the latest digital trends and tools that can help you achieve your communication goals or optimize sales processes in different ways. For example, brands are using augmented reality apps such as Snoopstar to create interactive experiences, making the advertising content of once static print products such as newspaper ads or flyers more versatile and even more relevant to shoppers.
The challenges but also the opportunities that this situation in the marketing world, which is characterized by restrictions, inevitably plays a role in some of the articles in our current UGW REPORT 01/2021.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine

UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine

UGW Report 2/2022
What distinguishes expertise in marketing & sales? What is behind the positioning “UGW – The Marketing Experts”? This question – or rather the answers to it – is the subject of the current UGW Report. The articles exemplify our comprehensive portfolio of services from A for field sales team to Z for secondary placement.