UGW Report 2/2021
Change - special times, special challenges
The Corona pandemic has far-reaching consequences for all areas of daily life, both professional and personal. Therefore, in these special times, it is necessary to face special challenges
to put.
Various factors play an important role here, such as flexibility as proactivity, but also reaction to market events. Thus, open communication and consistent questioning of the respective status quo is necessary in order to carry out subsequent optimizations as well as to launch new ways, new strategies and business models – and all this with conscious and sustainable cost, change and investment management.
As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.
Further studies
POS Marketing Report 2022
POS Marketing Report 2022 A picture of the mood in the food retail Topics based on expert interviews from medialog
UGW Report 1/2022
UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022
UGW Report 3/2021
“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.
Further studies
POS Marketing Report 2022
POS Marketing Report 2022 A picture of the mood in the food retail Topics based on expert interviews from medialog
UGW Report 1/2022
UGW Report 1/2022 Successful marketing campaigns The year 2022 poses major challenges for market participants. In our UGW Report 01/2022
UGW Report 3/2021
“Closer to the Shopper” is the cover story of our new UGW Report 03/2021. We show what opportunities a company has to offer customers added value through varied activities at the POS.