UGW Report 2/2021
Change - special times, special challenges
The Corona pandemic has far-reaching consequences for all areas of daily life, both professional and personal. Therefore, in these special times, it is necessary to face special challenges
to put.
Various factors play an important role here, such as flexibility as proactivity, but also reaction to market events. Thus, open communication and consistent questioning of the respective status quo is necessary in order to carry out subsequent optimizations as well as to launch new ways, new strategies and business models – and all this with conscious and sustainable cost, change and investment management.
As one of the leading marketing experts in Germany, UGW is the coaching partner for a wide range of customer needs with the aim of developing ideal solution concepts in marketing and sales or offering personnel support.
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!

UGW Report 1/2024
The current UGW Report 2024 is
published.
AI applications support marketing in a wide variety of ways. Against this backdrop, the new UGW Report is dedicated to current developments in this exciting sector. Numerous examples show how ChatGPT, Midjourney & Co. can expand, support and improve agency services.
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine
Further studies
UGW Report 2/2024
The new issue of the UGW Report is agile: entitled “Movement in the market”, it focuses on pioneering ideas, technologies that initiate change and creative marketing approaches that open up new spaces. In addition to campaigns with strong momentum, this report also highlights moments that resonate – such as the presentation of the Best Retail Cases Award. Let the articles inspire you to break new ground and bring a breath of fresh air into your business!

UGW Report 1/2024
The current UGW Report 2024 is
published.
AI applications support marketing in a wide variety of ways. Against this backdrop, the new UGW Report is dedicated to current developments in this exciting sector. Numerous examples show how ChatGPT, Midjourney & Co. can expand, support and improve agency services.
POS Marketing Report 2023
POS Marketing Report 2023 The POS Marketing Report 2023 was created in a time of multiple crises. Corona, the Ukraine