B2B Communication Brauns-Heitmann
Customer
Brauns-Heitmann
Project
Compartment Display Laundry Black Cloths
Power range
Trade Marketing
Description
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
With the use of the eye-catching target motif as a central design element, the ad for the “bull’s-eye” product also hit the mark with retailers.
Otherwise: Clear eye guidance of the viewer, sparing use of texts in combination with quickly explaining signets made the B2B ad a hit!
Main focus
- B2B communication
- Promotion
Your contact

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