B2B Communication Brauns-Heitmann

Customer

Brauns-Heitmann

Project

Compartment Display Laundry Black Cloths

Power range

Trade Marketing

Description

How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.

With the use of the eye-catching target motif as a central design element, the ad for the “bull’s-eye” product also hit the mark with retailers.

Otherwise: Clear eye guidance of the viewer, sparing use of texts in combination with quickly explaining signets made the B2B ad a hit!

Main focus

  • B2B communication
  • Promotion

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

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