B2B Communication Brauns-Heitmann




Compartment Display Laundry Black Cloths

Power range

Trade Marketing


How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.

With the use of the eye-catching target motif as a central design element, the ad for the “bull’s-eye” product also hit the mark with retailers.

Otherwise: Clear eye guidance of the viewer, sparing use of texts in combination with quickly explaining signets made the B2B ad a hit!

Main focus

  • B2B communication
  • Promotion

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

References from the same area

Specialist display glass ceramic cleaner from Heitmann

This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.

Read more

References from the same area

Weber – Barbecue promotion

Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.

Read more

Nestlé YES! Sampling concept

Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.

Read more