Gourmet oasis for quality products from South Tyrol at EDEKA
Strengthening the positive image of South Tyrol as a region of pleasure in the German market and marketing South Tyrolean specialties at the POS.
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
During the six-month pilot project in two EDEKA stores, a wide range of specialties and a varied activation concept at the POS ensure interaction with the shopper and convincing sales.
- Conceptual development of a shop-in-shop system in the food retail sector
- Design of a package of measures for activation
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References from the same area
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.