Gourmet oasis for quality products from South Tyrol at EDEKA
Customer
IDM South Tyrol
Project
Placement island with POS activation
Power range
POS marketing
Description
The goals:
Strengthening the positive image of South Tyrol as a region of pleasure in the German market and marketing South Tyrolean specialties at the POS.
The concept:
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Implementation:
During the six-month pilot project in two EDEKA stores, a wide range of specialties and a varied activation concept at the POS ensure interaction with the shopper and convincing sales.
Main focus
- Conceptual development of a shop-in-shop system in the food retail sector
- Design of a package of measures for activation
Your contact persons
References from the same area
Specialized ads Heitmann “Laundry Black Cloths” Brauns-Heitmann
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.