Gourmet oasis for quality products from South Tyrol at EDEKA


IDM South Tyrol


Placement island with POS activation

Power range

POS marketing


The goals:
Strengthening the positive image of South Tyrol as a region of pleasure in the German market and marketing South Tyrolean specialties at the POS.

The concept:
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.

During the six-month pilot project in two EDEKA stores, a wide range of specialties and a varied activation concept at the POS ensure interaction with the shopper and convincing sales.

Main focus

  • Conceptual development of a shop-in-shop system in the food retail sector
  • Design of a package of measures for activation

Your contact persons

Gernot Lingelbach

Managing Director

UGW Communication GmbH

Nadine Brühl

Client Service Director

UGW Communication GmbH

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