Creative concept B2B


Nestlé Wagner


Cover design fng magazine for "Bella Napoli

Power range

Trade Marketing


This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.

The fold-out on the front page of the “fng magazine” communicated the benefits of the five variants in an original and quick way. At a glance, the ad also presented retailers with the extensive launch support package.

Main focus

  • B2B communication
  • Promotion

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

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