Creative concept B2B
Customer
Nestlé Wagner
Project
Cover design fng magazine for "Bella Napoli
Power range
Trade Marketing
Description
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
The fold-out on the front page of the “fng magazine” communicated the benefits of the five variants in an original and quick way. At a glance, the ad also presented retailers with the extensive launch support package.
Main focus
- B2B communication
- Promotion
Your contact
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