Weber barbecue promotion in stores
Customer
Weber-Stephen Germany GmbH
Project
Barbecue promotion
Power range
Professional advice & promotion
Description
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
National castings of BBQ talent, multi-day training sessions for each season Spring Start and Fall/Winter at the Weber Grill Academy; technical information training and recipe check. Equipping the forces with the barbecue products and accessories, deployment planning in coordination with their availabilities, announcement of the POS measure in the trade, snapshot of the availability of goods, execution of the barbecue demonstrations and billing of the deployments to the trade. Central Reporting to Weber Stephen.
Cooperation since 2013, realization of all summer and winter promotion dates, average rating by the
Trade – grade 1.1
Failure rate < 1%
Main focus
- Promotion Mechanics
- Structure to implementation of the promotion measures
- Management of the required resources
Your contact persons
References from the same area
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
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Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the promotion area in the entrance area of the store. Activation through consumer benefits and professional advice.