Introduction of customer cards in food retailing
Customer
Kaufland
Project
Kaufland Card
Power range
Professional advice & promotion
Description
The UGW marketing experts provided support in the supervision and implementation of promotional activities in the food retail sector with a focus on new customer acquisition and opt-in. We were responsible for the POS management on the promotion area in the entrance area of the store as well as for the activation through consumer benefits and professional advice.
Main focus
- New customer acquisition
- POS Management
- Active product consulting
- Data Analytics at the POS
Your contact
References from the same area
Weber – Barbecue promotion
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Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.