Integrated "360 degree" support
Customer
Dunlopillo Germany GmbH
Project
National specialist consultations in the furniture trade
Power range
Sell out support, expert advice, PoS optimizing
Description
Premium bedding segment. Proactive customer approach, product presentation and targeted advice to interested end consumers in selected stores in the specialized trade. Generating good will among trading partners. Ensure optimal presentation of merchandise on days of operation.
Main focus
- Sell-out support
- Expert advice
- PoS maintenance
Your contact
References from the same area
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Training, planning and implementation of the measure in specialized trade and DIY.
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Nestlé – Trade ads for Thomy
The challenge: to fit several Thomy POS campaigns into one ad motif!
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Nestlé – Trade ads for Thomy
The challenge: to fit several Thomy POS campaigns into one ad motif!