Integrated "360 degree" support

Customer

Dunlopillo Germany GmbH

Project

National specialist consultations in the furniture trade

Power range

Sell out support, expert advice, PoS optimizing

Description

Premium bedding segment. Proactive customer approach, product presentation and targeted advice to interested end consumers in selected stores in the specialized trade. Generating good will among trading partners. Ensure optimal presentation of merchandise on days of operation.

Main focus

  • Sell-out support
  • Expert advice
  • PoS maintenance

Your contact

Alexander Lorenz

Managing Director

UGW Promotion GmbH

References from the same area

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Training, planning and implementation of the measure in specialized trade and DIY.

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Nestlé YES! Sampling concept

Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.

Read more

Weber – Barbecue promotion

Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.

Read more

Nestlé YES! Sampling concept

Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.

Read more