Launch of the new range of YES! Nut and fruit bars
Customer
Nestlé
Project
YES! Sampling concept
Power range
Promotion & Sampling
Description
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Main focus
- Sales Promotion
- Sampling
- Promotion
Your contact persons
References from the same area
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the promotion area in the entrance area of the store. Activation through consumer benefits and professional advice.
References from the same area
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the promotion area in the entrance area of the store. Activation through consumer benefits and professional advice.