B2B communication Nestlé Thomy




Professional ads for Thomy

Power range

Trade Marketing


The challenge: to fit several Thomy POS campaigns into one ad motif!

The implementation: Clear graphic differentiation between the seasonal highlights “asparagus” and “barbecue”. Use of emotional key visual elements to create visual focal points for the target group of retail decision-makers. And last but not least: clear and simple communication with little text to quickly capture the ad content.

Professional trade communication at its best!

Main focus

  • B2B communication
  • Promotion

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

References from the same area

References from the same area

Weber – Barbecue promotion

Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.

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Nestlé YES! Sampling concept

Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.

Read more