Opel action center
Customer
Opel Automobiles Ltd.
Project
UGW Contact Center - OPEL Medium-Sized Business Offensive
Power range
Dealer support and new customer acquisition
Description
The goal of a national campaign at all Opel dealers in Germany was the implementation of a centrally controlled campaign concept for the acquisition of new customers and the marketing of the Opel product range.
In the communication focus for the orientation of the project, an action center was set up as a central contact for all Opel plants for action control and for questions regarding the implementation of the action.
Image campaign: increasing brand image and customer satisfaction
New customer acquisition: acquiring new customers & maintaining existing customers
Main focus
- Needs assessments / surveys
- Address qualification / existing customer reactivation
- Customer service / Appointments
- Product presentation via outbound call
- Action documentation: follow-up call or action report for aftersales actions
- B2B new customer acquisition
- Expansion of the Sales & Service areas
Your contact
References from the same area
Dr. Schär – Contract Salesforce
National Dr. Schär sales force in the German food retail sector.
Deployment of 13 permanent area managers and 1 national sales manager.
Nestlé – Contract Salesforce
National deployment of 32 permanent area managers 3 regional sales managers and 1 sales manager in German food retailing.
Froneri Schöller – Contract Salesforce
Achieving revenue and sales targets, relationship management, raising potentials, support in gaining market shares
Dr. Schär – Contract Salesforce
National Dr. Schär sales force in the German food retail sector.
Deployment of 13 permanent area managers and 1 national sales manager.
Nestlé – Contract Salesforce
National deployment of 32 permanent area managers 3 regional sales managers and 1 sales manager in German food retailing.
Froneri Schöller – Contract Salesforce
Achieving revenue and sales targets, relationship management, raising potentials, support in gaining market shares