Opel action center
The goal of a national campaign at all Opel dealers in Germany was the implementation of a centrally controlled campaign concept for the acquisition of new customers and the marketing of the Opel product range.
In the communication focus for the orientation of the project, an action center was set up as a central contact for all Opel plants for action control and for questions regarding the implementation of the action.
Image campaign: increasing brand image and customer satisfaction
New customer acquisition: acquiring new customers & maintaining existing customers
- Needs assessments / surveys
- Address qualification / existing customer reactivation
- Customer service / Appointments
- Product presentation via outbound call
- Action documentation: follow-up call or action report for aftersales actions
- B2B new customer acquisition
- Expansion of the Sales & Service areas