Contract Salesforce for Dr. Schär
National Dr. Schär sales force in the German food retail sector.
Deployment of 13 permanent area managers and 1 national sales manager.
Goal: Achieve revenue and sales targets, relationship management, leverage potential, support in gaining market share
- Distribution and listing implementation
- Expansion Ø Facings per brand
- Triggering route orders
- Elimination Out of Stock
- MHD control
- Placement optimization
- Implementation of KAM actions & promotions