Contract Salesforce for Froneri Schöller
Customer
Froneri Schöller GmbH
Project
Contract Salesforce
Power range
Field Service Outsourcing
Description
Brand image is the be-all and end-all of a company. That’s why we supported the selection process for brand ambassadors in German food retailing. There were 23 permanent area managers, 2 regional and 1 national sales managers. UGW experts helped to achieve sales and turnover targets, relationship management, raising potentials, support in gaining market shares.
Main focus
- Distribution and listing implementation
- Expansion Ø Facings per brand
- Elimination Out of Stock
- Implementation of KAM actions & promotions
- Implementation PZ priorities per category
- POS optimization
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References from the same area

Dr. Schär – Contract Salesforce
National Dr. Schär sales force in the German food retail sector.
Deployment of 13 permanent area managers and 1 national sales manager.

Nestlé – Contract Salesforce
National deployment of 32 permanent area managers 3 regional sales managers and 1 sales manager in German food retailing.

Opel – Action center
The goal of a national campaign at all Opel dealers in Germany was the implementation of a centrally controlled campaign concept for the acquisition of new customers and the marketing of the Opel product range.

Dr. Schär – Contract Salesforce
National Dr. Schär sales force in the German food retail sector.
Deployment of 13 permanent area managers and 1 national sales manager.

Nestlé – Contract Salesforce
National deployment of 32 permanent area managers 3 regional sales managers and 1 sales manager in German food retailing.

Opel – Action center
The goal of a national campaign at all Opel dealers in Germany was the implementation of a centrally controlled campaign concept for the acquisition of new customers and the marketing of the Opel product range.