Personnel-supported Sales Promotion
The decision to buy is no longer made only at the POS. But this is where you can bring your brand to life for consumers, increase its presence and effectively stage the brand attributes!
UGW’s promotion agency develops concepts that are creative, emotional, memorable and sure to sell – to suit your requirements and those of the trade.
Many years of experience of our customer teams and innovative, timely planning and control tools ensure that every day more than 250 dedicated and qualified specialist advisors, permanent sales staff and leased sellers present and actively market our customers’ products in food retail, DIY or specialist stores. And because we know that flawless implementation is always preceded by a good idea, our concepts are based on ProBar®, Germany’s largest promotion database, the POS Marketing Report, which is produced in cooperation with the “Rundschau für den Lebensmittelhandel”, as well as regular POS studies for different retail channels with long-term observations and analysis of market trends and daily updated POS information.
The UGW personnel database consists mainly of classic POS consultants (FMCG and consumer goods), personnel for event , sampling measures and scouts.
The tasks we are confronted with are manifold. Sales support in retail, trial campaign through national sampling at relevant touchpoints and scouting (e.g. hybrid dealer support, development of expansion areas, pre-lead generation) – personnel-supported services in which we are very well versed.
Of course, we also use timely service formats such as crowdworker platforms when buying in a service makes more sense than implementing it ourselves.
We would be happy to help you plan and implement your next staff-assisted campaign.
Top brands need sophisticated POS concepts that are tailored to their target groups – and we support you in planning and implementing your measure. Whether food, non-food, health, beauty or home care – we care!
Whenever things need to be beautiful, decorative, appetizing and sales-promoting, our highly motivated, dedicated experts will implement your POS promotions perfectly – and turn them into an unforgettable brand experience for your customers. For reference
Our range of services:
- Concept
- Production
- Personnel recruitment and planning
- Deployment planning in coordination with sales or trade
- Information event (multi-stage with online training and face-to-face event)
- Operational control (personnel, availability of goods)
- Online database, salestom.de (collection, data management, access authorization, smartphone and tablet apps)
Complex products need clear communication. In a market characterized by rapid new developments and high competitive pressure, only the strongest arguments count. And it is the salesperson who has the best training.
In a multi-stage training process (pre-information online, live training, online refresh-ups), the consultants are made fit and have already completed initial quizzes and received certificates before the face-to-face training. In the case of consumer goods that require explanation, we work only with the most capable sales professionals. This creates trust and allows us to (mostly) achieve the ambitious sales targets we are aiming for.
Hybrid sales models optimize your contacts at the POS. They represent a combination of personal on-site visits and digital customer contacts. Depending on the task, you decide situationally according to effectiveness and efficiency.
Hybrid support models in field service support or also in specialist consultant assignments in retail can already be useful today. Classic face-to-face / POS visits can thus be reduced in the future and supplemented or replaced by online customer visits.
In the future, the number of total contacts with the customer will be more decisive than the number of on-site visits. We are happy to support you in the planning and implementation of your measures.
Who wouldn’t want their product to anchor itself in the hearts of customers as many millions of times as possible? This is often achieved in a very short time with sampling campaigns that accompany the launch or re-launch.
Tried once – seduced forever: either face-to-face in markets, restaurants, malls, train stations or on the street, or not staff-supported, for example in cooperation with online shippers, fitness studios and in freshman bags at universities / colleges or on campus. For reference
Our range of services:
- Planning and implementation concept
- Production of the outer packaging/envelopes of the samples and the sampling equipment
- Personnel recruitment and management
- Cooperation agreements
- Logistics
- Approval process for distribution actions
- Online database (collection, data management, access authorization, smartphone and tablet apps).
References from Personnel-supported Sales Promotion
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the
Your contact persons
Do you have any questions for us? Then feel free to contact us.
