Iglo Green Cuisine Promotion
Customer
Iglo
Project
Green Cuisine Promotion
Power range
Retail / POS marketing
Description
Task
Draw consumers’ attention to the new Green Cuisine range in the frozen segment through professional product advice, trial offers (coupons), recipe ideas and attractive add-on items, and encourage them to buy.
Implementation
In order to reach as many customers as possible and to ensure contact distances, the promotions were staged in the entrance area or in the parking lot of the stores. Following the stop-hold-close principle, an attractive promo stand provided high awareness through strong visual elements. The flagging and the central layout generated the necessary long-distance effect, while the tools used provided information about the variety of the product range and guided the consumer from the entrance to the chest placements with the Green Cuisine products in the frozen food department.
Result
Many customers and markets are currently wishing for the return of the classic tasting and consultation campaigns. That’s why alternative and attention-grabbing promotional activities that convince retailers and lead to the desired effects with consumers are especially effective now – at iglo, showing the product variety and initiating trial purchases!
Main focus
- Shop window and POS design
- Trade Communication
- Direct mailings/experience boxes
- Event Communication
Your contact persons
References from the same area
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the promotion area in the entrance area of the store. Activation through consumer benefits and professional advice.
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Kaufland – Introduction Kaufland Card
Supervision & implementation of promotion assignments in LEH with focus on new customer acquisition and opt-in. POS management on the promotion area in the entrance area of the store. Activation through consumer benefits and professional advice.