Trade/ POS/ Shopper Marketing

Whether sell-in or sell-out, whether focused POS campaign or complete shopper marketing strategy, whether creative concept or reliable implementation: Use the know-how of our POS marketing agency for the complete shopper journey!

Based on primary data and supported by our own studies on retail, shoppers and consumers, your campaign will be a sure success. This is evidenced by the numerous successful projects in our core industries.

The following applies to all indirect sales models: Before your product can excite consumers, it must first convince retailers. Rely on our market knowledge, credible approach and product expertise. Knowing how to sell (in) is in the DNA of our agency!

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With our creative team of conceptioners, designers, copywriters, 3D artists and illustrators, we develop strong concepts for you – coherent, creative and unconventional. The top priority is to showcase your brand or product in a way that communicates effectively.

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Shoppers and their expectations, needs, and behaviors are the linchpin for us in developing effective marketing focal points at digital and analog POS. Based on shopper typologies and shopping missions, we know the most effective communication mix to convince customers.

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Our team is on fire to ensure that good ideas become a success in the market through excellent implementation. For this purpose, our agency offers the complete value chain from A for action to Z for additional yield. We are looking forward to your inquiry!

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They simplify the daily challenges and there is a lot of efficiency in their use: tools that help to meet the growing demands on the job. With the tools for POS marketing professionals, UGW as your agency partner helps to place planning and concept on a more stable foundation and to maintain an overview in the “promotion jungle”.

From comprehensive trend studies to customer-specific surveys, with specialized market researchers or on your own, from the mood of the market as a whole to in-depth shopper psychograms – the POS marketing experts at our agency always have their finger on the pulse and track down the essential and significant insights of the market for you.

What are the expectations and requirements of retailers for POS marketing campaigns? What mistakes should be avoided? What are the restrictions on distribution channels? Companies deal with these and many other marketing questions on a daily basis. You can find answers from the POS marketing experts at UGW.

Which promotion mechanisms are particularly popular in food retail? In which product groups did the most POS promotions take place last year? How did FMCG companies and retailers stage their promotions for the latest marketing focus on the campaign areas? And how exactly did the code sweepstakes at Brand XY go?

ProBar® users can find answers to these and many other questions about marketing at the POS at the click of a mouse. They can conveniently filter according to product group or occasion and thus always have an eye on their competitors.

ProBar® offers not only a comprehensive promotion archive, but also impulses for new mechanics ideas or the implementation of action areas at the POS. Whether it’s a sweepstakes, a collection campaign, a charity promotion, a money-back guarantee or an original on-pack addition – ProBar® provides you with valuable inspiration your business.

As Germany’s largest and most up-to-date promotion database with tens of thousands of recorded promotions, ProBar® provides the perfect information base for those responsible in a wide range of areas – from trade marketing to market research.

Would you like more information or a ProBar® trial access? Then click here

References from Trade / POS / Shopper Marketing

Your contact persons

Do you have any questions for us? Then feel free to contact us.

Iris Lober

Client Service Director

UGW Communication GmbH

Nadine Brühl

Client Service Director

UGW Communication GmbH