Development of a key account strategy

Customer

International testing service provider

Project

Key Account Strategy

Power range

Marketing & Sales Consulting

Description

Task

Concept for professional key account management for optimal support of “key customers

  • Strategic and operational goals of KAM
  • Requirements/ selection of “key customers”/ potentials
  • Organizational structure/ Key account organization & structure
  • Roles and tasks of the key account organization

Result

Recommendations regarding future key account strategy

  • Customer segmentation
  • Organizational structure (organizational structure KAM)
  • Main tasks of the Key Account Manager

Main focus

  • Key account management for support of key customers
  • Strategy and consulting

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area

Price & Conditions Management

Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.

Read more

Price & Conditions Management

Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.

Read more