Development of a key account strategy
Customer
International testing service provider
Project
Key Account Strategy
Power range
Marketing & Sales Consulting
Description
Task
Concept for professional key account management for optimal support of “key customers
- Strategic and operational goals of KAM
- Requirements/ selection of “key customers”/ potentials
- Organizational structure/ Key account organization & structure
- Roles and tasks of the key account organization
Result
Recommendations regarding future key account strategy
- Customer segmentation
- Organizational structure (organizational structure KAM)
- Main tasks of the Key Account Manager
Main focus
- Key account management for support of key customers
- Strategy and Consulting
Your contact
References from the same area
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Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Price & Conditions Management
Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.