Development of a key account strategy

Customer

International testing service provider

Project

Key Account Strategy

Power range

Marketing & Sales Consulting

Description

Task

Concept for professional key account management for optimal support of “key customers

  • Strategic and operational goals of KAM
  • Requirements/ selection of “key customers”/ potentials
  • Organizational structure/ Key account organization & structure
  • Roles and tasks of the key account organization

Result

Recommendations regarding future key account strategy

  • Customer segmentation
  • Organizational structure (organizational structure KAM)
  • Main tasks of the Key Account Manager

Main focus

  • Key account management for support of key customers
  • Strategy and Consulting

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area