Realignment of the condition system

Customer

Market leader DACH in the beverage industry

Project

Revision of the conditions for GFGH & Retail

Power range

Marketing & Sales Consulting

Description

Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.

Main focus

  • Strategic and operational delineation of net price positioning of distribution channels.
  • Drastic reduction of gray market deliveries.
  • Significant increase in contribution margin for selected key accounts.
  • Reduction of the volume of conditions as a percentage of sales by approx. 8% points (period 2 years).

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area