Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Specialized ads Heitmann “Laundry Black Cloths” Brauns-Heitmann
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
Nestlé – Trade ads for Thomy
The challenge: to fit several Thomy POS campaigns into one ad motif!
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
WMF / Launch WMF Perfection Series
With the launch of the WMF Perfection Series, WMF aims to enrich the world of discerning coffee connoisseurs in the premium segment. The new series makes it possible to perceive coffee enjoyment with all the senses – from the high-quality appearance, to the haptic stimuli during operation, to the individually customizable coffee taste.
Deutsche Post – Social Media Traffic Campaign
On behalf of Deutsche Post, UGW designed a concept for a social media paid campaign on Facebook and Instagram. This was subsequently also implemented, optimized and reported by UGW.
Deutsche Bahn – Media Service Service Store DB
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.
Pernod Ricard – Experience placement in food retailing
Concept development, creative elaboration, production, controlling and budget management, as well as the entire national implementation including logistics, set-up and dismantling, management of decoration teams and project documentation of POS experience placements.
Birkenstock – POS Kits NEON
The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.
