Media Service Store DB
Customer
German Railways (DB)
Project
Media Service Store DB
Power range
Public Relations & Live Communication
Description
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours. Shopping can be done around the clock with the help of an app and without sales staff. In the conceptual further development of the rapidly expanding format, the focus is on sustainability and digitization, among other things. The new store concept was announced to the trade and local press in particular.
Main focus
- Editing of press releases
- Creation of various media distribution lists with contact to editorial offices
- Organization and implementation of press events
Your contact
References from the same area
Gutfried – 50 years of Gutfried
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.
Gutfried – Veganuary
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.
Gutfried – Salami Duel
Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).
Gutfried – 50 years of Gutfried
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.
Gutfried – Veganuary
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.
Gutfried – Salami Duel
Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).