Media Service Store DB

Customer

German Railways (DB)

Project

Media Service Service Store DB

Power range

Public Relations & Live Communication

Description

Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours. Shopping can be done around the clock with the help of an app and without sales staff. In the conceptual further development of the rapidly expanding format, the focus is on sustainability and digitization, among other things. The new store concept was announced to the trade and local press in particular.

Main focus

  • Editing of press releases
  • Creation of various media distribution lists with contact to editorial offices
  • Organization and implementation of press events

Your contact

Erwin Blau

Director Public Relations

UGW Communication GmbH

References from the same area

Gutfried – 50 years of Gutfried

Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.

Read more

Gutfried – Veganuary

Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.

Read more

Gutfried – Salami Duel

Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).

Read more

Gutfried – 50 years of Gutfried

Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.

Read more

Gutfried – Veganuary

Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.

Read more

Gutfried – Salami Duel

Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).

Read more