Media Service Store DB
Customer
German Railways (DB)
Project
Media Service Store DB
Power range
Public Relations & Live Communication
Description
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours. Shopping can be done around the clock with the help of an app and without sales staff. In the conceptual further development of the rapidly expanding format, the focus is on sustainability and digitization, among other things. The new store concept was announced to the trade and local press in particular.
Main focus
- Editing of press releases
- Creation of various media distribution lists with contact to editorial offices
- Organization and implementation of press events
Your contact
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