Gutfried Salami Duel
Customer
Gutfried (zur Mühlen Group)
Project
Salami duel
Power range
Public Relations & Live Communication
Description
To bring the Gutfried Salami product range and the accompanying Mediterranean cosmos of enjoyment to life, the Gourmandie microsite was created with a clear, modern look, high-quality, multimedia content, as well as exciting blogger duels and strong networking.
Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).
On the social media channels, a #SalamiDuell (research bloggers and selection, communication, evaluation of content) with voting system and raffle took place with selected bloggers.
High-quality, innovative recipes with integration of Gutfried products and modern look of the microsite promote image of the brand in the online environment. Cooperation with high-end food bloggers as authentic brand ambassadors. Communicating the theme of indulgence in connection with the Gutfried brand on all channels over several weeks.
Main focus
- PR
- Live communication
Your contact
References from the same area
Deutsche Bahn – Media Service Service Store DB
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Gutfried – 50 years of Gutfried
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.
Gutfried – Veganuary
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.
Deutsche Bahn – Media Service Service Store DB
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.
Gutfried – 50 years of Gutfried
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created.
Gutfried – Veganuary
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.