50 years Gutfried
Customer
Gutfried (zur Mühlen Group)
Project
50 years Gutfried
Power range
Public Relations & Live Communication
Description
Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created. At the same time, the anniversary was supported with press activities in daily and popular media and communicated on social media channels.
Via promotional stickers, more than 6 million codes were brought to consumers via the products. Entering the code on the promotional website, with a little luck, you could win 50 x €2,500 in gold. The anniversary with reference to the raffle at the POS was also teased on the social media channels with post and also a header for Facebook.
High participation at POS as well as numerous links on social media.
Main focus
- PR
- Live communication
Your contact
References from the same area
Deutsche Bahn – Media Service Service Store DB
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.
Gutfried – Veganuary
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.
Gutfried – Salami Duel
Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).
Deutsche Bahn – Media Service Service Store DB
Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.
Gutfried – Veganuary
Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.
Gutfried – Salami Duel
Creation of the microsite with header, blogger duel, enjoyment content as well as product presentation. Thus, the products were presented with nutritional information (ingredients, nutritional values, etc.) and links to recipes (recipe development, videos, photos).