50 years Gutfried

Customer

Gutfried (zur Mühlen Group)

Project

50 years Gutfried

Power range

Public Relations & Live Communication

Description

Gutfried celebrated its 50th anniversary in 2021. On this occasion, UGW organized a POS promotion to increase sales. In the process, a campaign sticker was designed and the campaign website was created. At the same time, the anniversary was supported with press activities in daily and popular media and communicated on social media channels.

Via promotional stickers, more than 6 million codes were brought to consumers via the products. Entering the code on the promotional website, with a little luck, you could win 50 x €2,500 in gold. The anniversary with reference to the raffle at the POS was also teased on the social media channels with post and also a header for Facebook.

High participation at POS as well as numerous links on social media.

Main focus

  • PR
  • Live communication

Your contact

Gernot Lingelbach

Managing Director

UGW Communication GmbH

References from the same area

Deutsche Bahn – Media Service Service Store DB

Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.

Read more

Gutfried – Veganuary

Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.

Read more

Deutsche Bahn – Media Service Service Store DB

Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.

Read more

Gutfried – Veganuary

Use of the “VEGANUARY 2022” promotion month to increase brand awareness and sales for the new Gutfried vegan and veggie convenience products.

Read more