Birkenstock brand decoration packages for POS
Customer
Birkenstock
GmbH & Co KG
Project
POS decoration
Power range
Retail Marketing
Description
The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.
The following points were carried out by UGW in coordination with the customer: Recommended actions for the composition of the decoration packages, production control and quality assurance, as well as national and international shipping coordination. UGW continued to plan and coordinate the setups and visual merchandising for the Germany, Austria and Switzerland region. The setups, including visual merchandising, were executed by UGW’s trained and competent decoration teams.
With the newly developed decoration packages of the collection and the newly coordinated visual merchandising guidelines of the product, a colorful and high-profile presentation in the shop window and in-store was achieved.
Main focus
- Shop window and POS design
- Composition decoration packages
- Production control and quality control
Your contact
References from the same area
Birkenstock – Merchandising Tour and Sales Support
In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.
Nike – Visual Merchandising
For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.
Birkenstock – Merchandising Tour and Sales Support
In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.
Nike – Visual Merchandising
For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.