Visual merchandising for the product launch of the Nike Flyknit Lunar

Customer

Nike Germany GmbH

Project

Visual Merchandising

Power range

Retail marketing

Description

For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.

The process began with the development of various creative scenarios, which were further differentiated and coordinated with the client. UGW then created prototypes of the elements, which were further developed and improved. The final production, on-site installation, visual merchandising and photo documentation by our experienced photographer completed the project.

The customer as well as the department store itself received an emotional and unique window display that had the necessary stopping effect and drew the attention of the walk-in customers to the new product through the extraordinary staging

Main focus

  • Shop window and POS design
  • Key visuals
  • Concept to implementation

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

References from the same area

Birkenstock – POS Kits NEON

The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.

Read more

Birkenstock – Merchandising Tour and Sales Support

In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.

Read more

Birkenstock – POS Kits NEON

The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.

Read more

Birkenstock – Merchandising Tour and Sales Support

In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.

Read more