Merchandising Tour and Sales Support
for Birkenstock

Customer

Birkenstock
GmbH & Co KG

Project

Merchandising & Sales Support

Power range

Retail marketing

Description

Working with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.

To ensure the best possible presentation of the product, surveys and tests were carried out, which were incorporated and implemented in the new visual merchandising guidelines. In close contact with the customer, UGW developed, coordinated and produced graphic modules and presentation elements. The quality assurance of the production, as well as the preparation of the decoration operations was coordinated by UGW. The planning and documentation of the deployment of the decoration teams was handled via the online interfaces of the UGW portal, so that the customer could access the information on the progress of the project and the results of the decoration deployments at any time.

The new look and visual merchandising guidelines created new presentation and display options – not only for the advertised products, but also within the customer’s entire product range.

Main focus

  • Shop window and POS design
  • Visual Merchandising Guidelines
  • Production of coordinated presentation elements

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

References from the same area

Birkenstock – POS Kits NEON

The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.

Read more

Nike – Visual Merchandising

For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.

Read more

Birkenstock – POS Kits NEON

The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.

Read more

Nike – Visual Merchandising

For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.

Read more