POS experience placement in food retail
for Pernod Ricard

Customer

Pernod Ricard Germany

Project

Experience placement in food retail

Power range

Retail marketing

Description

Concept development, creative elaboration, production, controlling and budget management, as well as the entire national implementation including logistics, set-up and dismantling, management of decoration teams and project documentation of POS experience placements.

From the briefing to the finished set-up and the necessary national tour, UGW accompanies the live brand experience at the POS.

Based on the visual core elements of the respective brands and the communicative core messages, the future structure is simulated with scribbles and 3D visualizations. In this context, special attention must be paid to the needs and local conditions of the food retail trade, such as available space, infrastructure, power supply, etc. Once the model of the experience placement with its relevant elements has been determined, a cost-efficient solution for the implementation of all components in as much detail as possible is developed and realized in close cooperation with the producers. Once the placement structure has been implemented, the organizational work begins. Based on agreements made by the field sales force with the individual food retailers, tour plans are drawn up by the participating stores throughout Germany. UGW also takes care of the logistics and control of the individual teams on request.In addition, personnel-supported promotions are offered as an integrated service. Brand and tour content is thus transmitted directly to promoters.

Attention-grabbing and memorable placements that let shoppers experience the brand world where they make their purchase decision: at the point of sale!

Main focus

  • Concept, implementation, production, controlling & budget management
  • POS experience placement
  • 3D visualization
  • Live brand experience

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

References from the same area

Birkenstock – POS Kits NEON

The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.

Read more

Birkenstock – Merchandising Tour and Sales Support

In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.

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Nike – Visual Merchandising

For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.

Read more

Birkenstock – POS Kits NEON

The customer requested the development of different sized decoration packages to respond to the conditions in each store. Using an already existing key visual, UGW developed a wide variety of presentation and graphic elements that ensure optimal presentation of the product in line with the brand in a wide variety of spaces.

Read more

Birkenstock – Merchandising Tour and Sales Support

In collaboration with the client, UGW developed new visual merchandising guidelines to best present the brand and product and more effectively encourage the end consumer to buy. In coordination with the existing collections, graphic modules and various presentation elements were to be developed and integrated into the newly created visual merchandising guidelines for a wide variety of space conditions.

Read more

Nike – Visual Merchandising

For the product launch of a new shoe woven from just one thread, a unique and eye-catching window display was to be developed. It was a product innovation that was to be presented in a prominent department store in downtown Munich via a large display window. The main element in the shop window was a runner figure, which, like the advertised product, was made from only one strand of wire. In addition, key visuals and individual product presentation elements were developed.

Read more