Launch WMF Perfection Series

Customer

WMF

Project

Full Automatic Coffeemachines / Launch WMF Perfection Series

Power range

Retail/POS marketing

Description

With the launch of the WMF Perfection Series, WMF aims to enrich the world of discerning coffee connoisseurs in the premium segment. The new series makes it possible to perceive coffee enjoyment with all the senses – from the high-quality appearance, to the haptic stimuli during operation, to the individually customizable coffee taste.

In order to make the high-end product quality tangible at all touchpoints, the focus was on high-quality materials and a premium appearance. Whether it’s a retailer mailing, shop window design or sales literature – all media to accompany the launch contribute to the holistic experience of perfect coffee enjoyment.

Main focus

  • Shop window and POS design
  • Trade Communication
  • Direct mailings/experience boxes
  • Event Communication

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

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