Launch WMF Perfection Series
Customer
WMF
Project
Full Automatic Coffeemachines / Launch WMF Perfection Series
Power range
Retail/POS marketing
Description
With the launch of the WMF Perfection Series, WMF aims to enrich the world of discerning coffee connoisseurs in the premium segment. The new series makes it possible to perceive coffee enjoyment with all the senses – from the high-quality appearance, to the haptic stimuli during operation, to the individually customizable coffee taste.
In order to make the high-end product quality tangible at all touchpoints, the focus was on high-quality materials and a premium appearance. Whether it’s a retailer mailing, shop window design or sales literature – all media to accompany the launch contribute to the holistic experience of perfect coffee enjoyment.
Main focus
- Shop window and POS design
- Trade Communication
- Direct mailings/experience boxes
- Event Communication
Your contact
References from the same area
Deutsche Post – SEA und Social Media Konzept
UGW hat bereits im Jahre 2021 eine Facebook Kampagne zur Gewinnung von neuen Standorten für die Deutsche Post auf- und umgesetzt. Für eine Fortsetzung der Kampagne wurden die Keyvisuals überarbeitet. Des Weiteren sollten für Facebook Ads und Linkedin Ads das Targeting ermittelt und Zielgruppen im Google Display Netzwerk identifiziert werden.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Deutsche Post – SEA und Social Media Konzept
UGW hat bereits im Jahre 2021 eine Facebook Kampagne zur Gewinnung von neuen Standorten für die Deutsche Post auf- und umgesetzt. Für eine Fortsetzung der Kampagne wurden die Keyvisuals überarbeitet. Des Weiteren sollten für Facebook Ads und Linkedin Ads das Targeting ermittelt und Zielgruppen im Google Display Netzwerk identifiziert werden.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.