RUNDSCHAU for the food trade B2B campaign
It’s in the roundup!
How do you win new readers in a competitive retail trade magazine market?
With a campaign that picks up on hot topics in question form and also gives the right answer right away: Relevant information and thoroughly researched facts can be found (not only) by retailers in the RUNDSCHAU. It thus provides valuable know-how for retail decision-makers and contributes to marketing success in food retailing. It also serves brand owners as an important medium for B2B communication.
The developed motifs appear in the print and online editions.
- B2B communication
References from the same area
UGW has already set up and implemented a Facebook campaign to attract new locations for Deutsche Post in 2021. For a continuation of the campaign, the key visuals were revised. Furthermore, the targeting should be determined for Facebook Ads and Linkedin Ads and target groups should be identified in the Google Display Network.
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Through campaigns the customer is directed to the website and at the latest then the website has to convince. Eyecatcher is the keyword! A design that is intuitively usable and aligned with the brand or company increases the time customers spend on the site. Therefore we build the optimal website for you, if desired also with integration of a webshop.