RUNDSCHAU for the food trade B2B campaign
It’s in the roundup!
How do you win new readers in a competitive retail trade magazine market?
With a campaign that picks up on hot topics in question form and also gives the right answer right away: Relevant information and thoroughly researched facts can be found (not only) by retailers in the RUNDSCHAU. It thus provides valuable know-how for retail decision-makers and contributes to marketing success in food retailing. It also serves brand owners as an important medium for B2B communication.
The developed motifs appear in the print and online editions.
- B2B communication
References from the same area
Deutsche Post – SEA and social media concept
UGW has already set up and implemented a Facebook campaign to attract new locations for Deutsche Post in 2021. For a continuation of the campaign, the key visuals were revised. Furthermore, the targeting should be determined for Facebook Ads and Linkedin Ads and target groups should be identified in the Google Display Network.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
UGW PROTO – promotion tool for digital promotions
UGW PROTO – The tool for digital promotions Customer Various customers Project Creation of digital promotions Voriger Nächster PROTO reference
Websites for companies
Through campaigns the customer is directed to the website and at the latest then the website has to convince. Eyecatcher is the keyword! A design that is intuitively usable and aligned with the brand or company increases the time customers spend on the site. Therefore we build the optimal website for you, if desired also with integration of a webshop.
Digital development – strategy and planning
We accompany you step by step from goal setting to the optimization phase and beyond. You can see how we go about it here.