UGW PROTO –
The tool for digital promotions

UGW PROTO – the tool for digital promotions

Product- or brand-related promotions are an established and effective tool, both for short-term promotional activation and for long-term brand loyalty building.

Implementation of a wide variety of winning mechanics and participation conditions

In order to be able to offer not only the conception and visual design but also the entire technical handling of digital promotions from a single source, UGW developed the digital platform UGW PROTO (Promotion Tool). The application is offered as a software-as-a-service and specializes in the smart execution of sweepstakes, giveaway promotions, raffles, discount as well as money-back mechanisms and loyalty campaigns.

It also offers shoppers the opportunity to meet a wide range of entry requirements: upstream qualification by means of winning code entries, receipt uploads with real-time or manual verification, quizzes, creative competitions or location-based entries can be used to ensure that only shoppers who meet certain criteria are eligible to win.

Successful Referenceproject: „Milupa – Wandern mit Kinderwagen“

A current example where UGW PROTO was used for UGW customer Nutricia Milupa is the “Milupa – Wandern” encore promotion. By simply uploading the receipt from the purchase of participating promotional products with a minimum value of €9, participants secured a voucher code for family-friendly hiking routes and excursions in the popular outdoor app komoot. The voucher code was sent via email after a successful, automatic receipt check and could be redeemed directly at komoot. More info about this reference can be found in our UGW report.

The most important features of UGW PROTO at a glance

• Achievement of overriding marketing goals from hard selling to brand building
• Different winning mechanics
  • Direct Profits
  • Classic raffle
  • Money-back
  • Free testing
  • Discount codes
  • Loyalty bonuses
• Qualification of shoppers through various conditions of participation
  • Receipts (automatic real-time check or manual check)
  • One-time codes (winning codes/promotion codes)
  • Quiz
  • Creative actions (e.g. photo competitions)
  • Site-specific participations
• Personal consulting as well as creative concept development by experts of UGW
• Individual, creatively oriented promotional websites in the respective brand design
• Interfaces to customer systems possible (e.g. newsletter, CRM, ERP)
• Secure hosting (certified data center in Germany) / DSGVO-compliant
• Extensive statistics and reporting
• On request: end customer support / helpdesk / service hotline