Strategy/ Advice/ Consulting

From strategy to marketing to sales, we are at your side as a partner. Our team designs and develops solutions tailored to your individual needs. Our analytical, conceptual, creative and communicative services cover a broad spectrum in the areas of consulting, communication and selling.


The Marketing & Sales Consulting team advises you, for example, on strategic market alignment, customer journey, price and condition system or touchpoint management. Creative minds from POS, retail and live marketing as well as PR take care of the optimal marketing of your products and services. The Digital Marketing Team promises you a successful online presence and digital marketing of your products or services.


Or do you need more manpower? If so, the Sales Force Leasing & Outsourcing and Personal Sales Promotion or Special Passage and POS Management departments will provide you with a team of motivated and dedicated experts.

We stand for excellent and, at the same time, implementation-strong marketing solutions based on your individual requirements and circumstances. Our consulting services range from analysis and strategy development to concrete recommendations for action in order to optimally prepare you for market and competitive developments and to achieve your strategic corporate goals.

For reference

The reasons for sales outsourcing can vary. It is often a question of supplementing the company’s own sales force sensibly and efficiently with external sales staff for certain tasks. Increasing sales and gaining new customers can be the focus here. You may also want to test a new concept or launch a product, but not invest in permanent staff right away. In consultation with you, we provide a professional sales team that represents your company and can be flexibly aligned to your requirements.

How are your company and your products perceived? The earmarked collection of market data is one of UGW’s core services. This includes overarching trend studies to highlight current developments as well as benchmark surveys to derive concrete recommendations for action in specific markets. The spectrum ranges from store checks and mystery shopping to representative studies to gain target group insights and qualitative expert interviews to classify market trends.

Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. We uncover cost and value drivers as well as hidden potentials for optimizing your price and conditions model. By using state-of-the-art simulation tools, we minimize the risk of wrong decisions.

In addition to the conception of pricing and conditions strategies, the implementation of our recommendations is an essential part of our work.

For reference

Meeting or exceeding expectations is essential to customer satisfaction. Customer touchpoints are where customer expectations and company performance meet. We use a multi-stage model to precisely determine the relevant performance characteristics in order to obtain targeted information for optimizing your marketing mix!

For reference

Our marketing consulting and sales support are based on experience and at the same time on profound knowledge of current trends at the POS.

What does the trade demand? What mistakes should you avoid at the POS? How is the digital POS evolving? Which marketing mechanics are relevant to which objectives?

We answer these and many more questions with our primary studies by evaluating marketing activities as well as national surveys of selected experts, decision-makers from different industries and consumers.

Advancing digitization and the dynamics that go with it are creating more and more new touchpoints. A mature online strategy including digital brand management is therefore indispensable.

Websites, webshops, configurators, digital sweepstakes, tools, apps, etc. The possibilities of digital developments are huge. The possibilities for underlying content management systems, webshop systems and other tools is endless. We bring light into the darkness and advise you on the strategy and make your digital product a reality.

We help you develop the strategic planning of their activities. Based on analyses and insights, we uncover potential, formulate goals and develop strategies to achieve them.

Our approach

We support you in the planning of your web project, the strategic alignment of your online communication and the development of a customer journey.

Once the individual strategy is in place, the next step is planning. To avoid as many stumbling blocks as possible in the planning of your digital venture from the outset, we are happy to accompany you from kickoff to concept to finished product.

Our approach

Successful sales work is no coincidence. Changing market and competitive conditions require a continuous and consistent review of efficiency and effectiveness in sales.

With the right strategy and a sales organization that is optimally tailored to your individual requirements, the productivity of your sales activities can be increased. We support you in all questions concerning sales management, especially from the perspective of digital solutions. Our tools support you in planning and managing your sales teams and provide real-time insights from your ongoing POS activities in order to react quickly and in a targeted manner.

References from Strategy/ Advice/ Consulting

Your contact

Do you have any questions for us? Then feel free to contact us.

Torsten Kiesslich

Board of Directors

UGW AG