Concept for customer acquisition
Customer
International pharmaceutical company
Project
Concept for customer acquisition
Power range
Marketing & Sales Consulting
Description
Task
- Development of solution concepts for the acquisition of new customers in different sales channels.
- Improve sales process performance.
Result
- Detailed analysis of customer segments and derivation of market development potential.
- Identification of differentiators and value-added services for customers.
- Increasing sales effectiveness and efficiency through customized marketing concepts for new customer acquisition.
Main focus
- Data Analysis
- Identification of core competencies
- New customer acquisition
Your contact
References from the same area
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Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Price & Conditions Management
Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.