Concept for customer acquisition
Customer
International pharmaceutical company
Project
Concept for customer acquisition
Power range
Marketing & Sales Consulting
Description
Task
- Development of solution concepts for the acquisition of new customers in different sales channels.
- Improve sales process performance.
Result
- Detailed analysis of customer segments and derivation of market development potential.
- Identification of differentiators and value-added services for customers.
- Increasing sales effectiveness and efficiency through customized marketing concepts for new customer acquisition.
Main focus
- Data Analysis
- Identification of core competencies
- New customer acquisition
Your contact
References from the same area
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Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
International cosmetics group – conditions and incentive system
This included the structural adjustment and alignment of the system with the marketing objectives in the different categories and led to the development of a transparent planning and control basis.