Strategy & Consulting
With which marketing focal points do we achieve our strategic goals? This is the core question that concerns our customers and us in the various sub-disciplines of marketing. With UGW’s holistic consulting approach, we work with you to find effective (and efficient) solutions.
We stand for excellent and, at the same time, implementation-strong marketing solutions based on your individual requirements and circumstances. Our consulting services range from analysis and strategy development to concrete recommendations for action in order to optimally prepare you for market and competitive developments and to achieve your strategic corporate goals.
Meeting or exceeding expectations is essential to customer satisfaction. Customer touchpoints are where customer expectations and company performance meet. We use a multi-stage model to precisely determine the relevant performance characteristics in order to obtain targeted information for optimizing your marketing mix!
How are your company and your products perceived? The earmarked collection of market data is one of UGW’s core services. This includes overarching trend studies to highlight current developments as well as benchmark surveys to derive concrete recommendations for action in specific markets. The spectrum ranges from store checks and mystery shopping to representative studies to gain target group insights and qualitative expert interviews to classify market trends.
We are your partner in the strategic conception of your digital branding and support you in the development and execution of your digital marketing campaigns.
Websites, webshops, configurators, digital sweepstakes, tools, apps, etc. – the possibilities of digital developments are huge. Infinite the possibilities for underlying content management systems, webshop systems and other tools. We bring light into the darkness, advise you on strategy and make your digital product a reality.
References from Strategy & Consulting
International testing service provider – Customer Touchpoint Management
Optimization of customer touchpoints to guide customers more successfully through the customer journey. Extensively capture, document, and prioritize all touchpoints
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a
Market leader in the beverage industry – sales strategy in the OnTrade area
Development of strategies to increase market position and profitability in the relevant on-trade channels (out-of-home channels)
Pharmaceutical company – new customer acquisition concept
Development of solution concepts for the acquisition of new customers in different sales channels.Improvement of sales process performance.
Test service provider – development of an international marketing strategy
Development of a cross-business unit international marketing strategy (time horizon: 5 years) in the energy sector.
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a
Your contact persons
Do you have any questions for us? Then feel free to contact us.
