Strategic repositioning

Customer

Medium-sized company food supplier

Project

Strategic repositioning

Power range

Marketing & Sales Consulting

Description

Task

  • Strategic realignment of the company through a (re)positioning that differentiates it from the competition.
  • Profiling of the company through a clear corporate mission statement and a new communicative orientation (USP, Benefit, Reason Why, Claim).

Result

  • Conducting an employee and segment-specific customer survey (self-perception and external perception).
  • Concept for future positioning and strategic direction with description of USP/ Benefits/ Reason Why.
  • Development of a meaningful claim based on the Copy platform.
  • Communicative and creative implementation.

Main focus

  • Strategic repositioning
  • Corporate mission statement through meaningful claims
  • Differentiation from the competition

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area

Price & Conditions Management

Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.

Read more

Price & Conditions Management

Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.

Read more