Strategic repositioning
Customer
Medium-sized company food supplier
Project
Strategic repositioning
Power range
Marketing & Sales Consulting
Description
Task
- Strategic realignment of the company through a (re)positioning that differentiates it from the competition.
- Profiling of the company through a clear corporate mission statement and a new communicative orientation (USP, Benefit, Reason Why, Claim).
- Conducting an employee and segment-specific customer survey (self-perception and external perception).
- Concept for future positioning and strategic direction with description of USP/ Benefits/ Reason Why.
- Development of a meaningful claim based on the Copy platform.
- Communicative and creative implementation.
Main focus
- Strategic repositioning
- Corporate mission statement through meaningful claims
- Differentiation from the competition
Your contact
References from the same area
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We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
Market leader OTC / Health Care – Optimization of the condition system
Complete redesign of the pharmacy vs. wholesale condition system to reduce the volume of conditions, taking into account the sales strategy objectives in the condition system, as well as ensuring operationality for sales and transparency for sales intermediaries.
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