Strategic repositioning
Customer
Medium-sized company food supplier
Project
Strategic repositioning
Power range
Marketing & Sales Consulting
Description
Task
- Strategic realignment of the company through a (re)positioning that differentiates it from the competition.
- Profiling of the company through a clear corporate mission statement and a new communicative orientation (USP, Benefit, Reason Why, Claim).
- Conducting an employee and segment-specific customer survey (self-perception and external perception).
- Concept for future positioning and strategic direction with description of USP/ Benefits/ Reason Why.
- Development of a meaningful claim based on the Copy platform.
- Communicative and creative implementation.
Main focus
- Strategic repositioning
- Corporate mission statement through meaningful claims
- Differentiation from the competition
Your contact
References from the same area
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DACH Brand Beverage Industry – Realignment of the Condition System
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Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.
Digital marketing – strategy and planning
We will be happy to assist you in building your marketing strategy. From target definition to controlling, we develop a custom-fit solution step by step. You can learn more about our approach here.
DACH Brand Beverage Industry – Realignment of the Condition System
Complete restructuring of the condition system LEH – wholesale – outlet, taking into account and implementing the Europricing requirements. The aim was to force performance in the awarding of conditions.
Price & Conditions Management
Prices and conditions have the greatest influence on the earnings situation of companies compared to many other variables. Pricing policy decisions are particularly significant because they affect both the volume and a value component of sales. Thus, wrong decisions in setting the price can lead to serious profit losses.