Strategic repositioning

Customer

Medium-sized company food supplier

Project

Strategic repositioning

Power range

Marketing & Sales Consulting

Description

Task

  • Strategic realignment of the company through a (re)positioning that differentiates it from the competition.
  • Profiling of the company through a clear corporate mission statement and a new communicative orientation (USP, Benefit, Reason Why, Claim).

Result

  • Conducting an employee and segment-specific customer survey (self-perception and external perception).
  • Concept for future positioning and strategic direction with description of USP/ Benefits/ Reason Why.
  • Development of a meaningful claim based on the Copy platform.
  • Communicative and creative implementation.

Main focus

  • Strategic repositioning
  • Corporate mission statement through meaningful claims
  • Differentiation from the competition

Your contact

Torsten Kiesslich

Board of Directors

UGW AG

References from the same area