Introduction of Payback at Penny
Customer
Penny
Project
Payback specialist advice
Power range
Professional advice & promotion
Description
Decentralized training at 5 locations in just two weeks for optimum preparation of specialist advisors for the Payback system, its benefits and optimized customer approach and advice.
Simultaneous deployment of specialist consultants in the defined Penny stores. Daily reporting with transmission of new customers for forwarding data to Penny. Reconciliation of data from the Payback system to determine commission entitlement.
In two months, 1,363 stores were visited with 4,185 realized specialized consulting missions.
Main focus
- Sales Promotion
- Expert advice
- Promotion
Your contact persons
References from the same area
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Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.
Weber – Barbecue promotion
Establishment of a national BBQ promoter pool, development of the promotional appearance, production of the equipment.
Training, planning and implementation of the measure in specialized trade and DIY.
Nestlé YES! Sampling concept
Development of a national sampling concept with an attention-grabbing campaign appearance and implementation of the measures at various touchpoints with an affinity to the target group. Focus on Experimental/Promoter Sampling (high frequency locations with target group potential and optional POS proximity). Involvement of cooperation partners with absolute target group fit.
Dunlopillo Integrated “360 degrees” care
The Sopro O-LIVE sweepstakes is a sweepstakes solution with an animated prize draw and a user interface tailored to the brand.