Creative hotspot development
Customer
PROCTER & GAMBLE
Project
Creative hotspot development
Power range
POS Marketing
Description
Creative conception of a retail partner-specific hotspot for attention-grabbing brand communication on the shelf.
Creative conception of the hotspot for the presentation of three product ranges incl. Tester integration within specified dimensions:
- Elaboration of possible forms of platforms
- Elaboration of the design
- Finalization of layouts on punch
Attention-grabbing hotspot to communicate the new Olaz products at retail partner dm.
Main focus
- POS Marketing
Your contact
References from the same area
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.