Beauty key visual

Customer

PROCTER & GAMBLE

Project

Beauty key visual

Power range

POS Marketing

Description

Development of an attention-grabbing key visual for the DACH launch of Olaz Anti-Wrinkle Lift Eye Building Gel under the umbrella claim “Eyes should reveal your emotions. Not your age.”

In line with the product benefit and the specified claim, an attention-grabbing and emotional visual world was developed with a focus on the eye area. The chosen image motif serves as an eye-catcher at the POS and conveys the beauty and premium claim of the brand.

Thanks to the very positive response, the key visual was also adapted for the UK

Main focus

  • POS Marketing

Your contact

Nadine Brühl

Client Service Director

UGW Communication GmbH

References from the same area

Specialist display glass ceramic cleaner from Heitmann

This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.

Read more

Specialist display glass ceramic cleaner from Heitmann

This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.

Read more