Beauty key visual




Beauty key visual

Power range

POS Marketing


Development of an attention-grabbing key visual for the DACH launch of Olaz Anti-Wrinkle Lift Eye Building Gel under the umbrella claim “Eyes should reveal your emotions. Not your age.”

In line with the product benefit and the specified claim, an attention-grabbing and emotional visual world was developed with a focus on the eye area. The chosen image motif serves as an eye-catcher at the POS and conveys the beauty and premium claim of the brand.

Thanks to the very positive response, the key visual was also adapted for the UK

Main focus

  • POS Marketing

Your contact

Nadine Brühl

Client Service Director

UGW Communication GmbH

References from the same area