Beauty key visual
Customer
PROCTER & GAMBLE
Project
Beauty key visual
Power range
POS Marketing
Description
Development of an attention-grabbing key visual for the DACH launch of Olaz Anti-Wrinkle Lift Eye Building Gel under the umbrella claim “Eyes should reveal your emotions. Not your age.”
In line with the product benefit and the specified claim, an attention-grabbing and emotional visual world was developed with a focus on the eye area. The chosen image motif serves as an eye-catcher at the POS and conveys the beauty and premium claim of the brand.
Thanks to the very positive response, the key visual was also adapted for the UK
Main focus
- POS Marketing
Your contact
References from the same area
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Specialized ads Heitmann “Laundry Black Cloths” Brauns-Heitmann
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Specialized ads Heitmann “Laundry Black Cloths” Brauns-Heitmann
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.