Nestlé Thomy - Barbecue promotion
Customer
Nestlé THOMY
Project
Barbecue promotion
Power range
POS Marketing
Description
A POS campaign for secondary placement modules was developed to boost sales of THOMY products during the already popular barbecue season. The focus in 2022 was not only on high stopping power, but also on flexible superstructures suitable for small area, medium area and large area.
The campaign “We burn for barbecue” was developed for this purpose. The sender was not only the brand THOMY, but also the Grill-Fluencer “_blackbeardbbq_”. The high stopping power is achieved by the calm black background that stands out well in the POS environment, the bright red flames as well as the grill fluencer that looks directly at the shopper.
Main focus
- POS Marketing
- Composite placement
- Influencer involvement
Your contact
References from the same area
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Specialized ads Heitmann “Laundry Black Cloths” Brauns-Heitmann
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Specialized ads Heitmann “Laundry Black Cloths” Brauns-Heitmann
How do you skilfully stage a top product for B2B target groups? This question served as a guideline for the design of the motif for the “Laundry Black Cloths” from hygiene specialist Heitmann.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.