Nestlé Thomy - Barbecue promotion


Nestlé THOMY


Barbecue promotion

Power range

POS Marketing


A POS campaign for secondary placement modules was developed to boost sales of THOMY products during the already popular barbecue season. The focus in 2022 was not only on high stopping power, but also on flexible superstructures suitable for small area, medium area and large area.

The campaign “We burn for barbecue” was developed for this purpose. The sender was not only the brand THOMY, but also the Grill-Fluencer “_blackbeardbbq_”. The high stopping power is achieved by the calm black background that stands out well in the POS environment, the bright red flames as well as the grill fluencer that looks directly at the shopper.

Main focus

  • POS Marketing
  • Composite placement
  • Influencer involvement

Your contact

Iris Lober

Client Service Director

UGW Communication GmbH

References from the same area