Creative display for Milupa porridge relaunch
Customer
Milupa Nutrica GmbH
Project
Creative display for porridge relaunch
Power range
POS Marketing
Description
Development of a creative display for the relaunch of the Milupa porridge range. In line with the new positioning, the theme of “naturalness” was to be found again at the POS in an image world that was as intuitively understandable and quickly grasped as possible. In addition, a clear classification of the products into different consumption occasions was desired.
Conception of various creative display routes with subsequent development in the favored market stand look & feel with Bauer testimonial. Organization and implementation of the Bauer testimonial shoot.
Thanks to the very positive feedback from the company and retail side, the concept was transferred to a standard display.
Main focus
- POS Marketing
Your contact
References from the same area
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.
IDM South Tyrol – Connoisseur’s Oasis for Quality Products at EDEKA
Development of a “premium shop-in-shop” for the Südtirol brand as a permanent secondary placement island for the presentation of all product categories. Equipping the booth with different features such as coolers and tablets.
Nestlé Wagner – cover design fng magazine for “Bella Napoli”
This was brand new: “Ernst Wagner’s Bella Napoli” was to provide a strong chest impact with a new size and fresh design. To this end, the attention-grabbing B2B campaign got retailers emotionally in the mood for the new pizza varieties.
Specialist display glass ceramic cleaner from Heitmann
This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.