RUNDSCHAU for the food trade B2B campaign

How do you attract new readers in a competitive market of trade magazine newspapers?
With a campaign that addresses hot topics that are burning under the nails of the target group of retail decision-makers in the form of questions and also provides the appropriate answer.

Deutsche Post – SEA and social media concept

UGW has already set up and implemented a Facebook campaign to attract new locations for Deutsche Post in 2021. For a continuation of the campaign, the key visuals were revised. Furthermore, the targeting should be determined for Facebook Ads and Linkedin Ads and target groups should be identified in the Google Display Network.

Specialist display glass ceramic cleaner from Heitmann

This is how the cooktop becomes a boxing ring: Take a top product from the Stiftung Warentest results and stage it a corner more creatively. The oversized bottle with the clearly recognizable StiWa logo stands as an unbeatable and glorified “Hero” in the corner of the Ceran field.

WMF / Launch WMF Perfection Series

With the launch of the WMF Perfection Series, WMF aims to enrich the world of discerning coffee connoisseurs in the premium segment. The new series makes it possible to perceive coffee enjoyment with all the senses – from the high-quality appearance, to the haptic stimuli during operation, to the individually customizable coffee taste.

Deutsche Bahn – Media Service Service Store DB

Press releases and invitations to the respective press event were prepared for new Service Store DB openings. This is also the case, for example, for the new hybrid concept: a service store that can be reached 24/7 and is also available to customers outside regular opening hours.